On September 7 – 9, 2018, the sixth group of the “Tomorrow’s Lawyer” completed the fourth module devoted to communication with the public and the media, as well as the role of advocacy in the society.
One of the cross-cutting topics of the Program is support for reforms and qualitative changes. It is important for lawyers to master skills that will allow them to become agents of change.
During the module, participants discussed the cooperation with journalists, having at their disposal the results of a survey of journalists and lawyers, which was held earlier by the organizers of the Program.
Lawyers practiced their skills to work in front of camera, mastered interviewing skills and developed a common position on communication strategies in particular cases. When working in groups, the participants developed advocacy programs for some important and relevant initiatives using the theoretical knowledge gained during the module.
The training was attended by Oksana Kikot, manager of the Ukrainian-Canadian project “Quality and Accessible Legal Aid in Ukraine” Project, Yulia Panasyuk, program manager of the US Embassy in Ukraine, Andriy Vyshnevsky, manager of the “Tomorrow’s Lawyer” Program and President of the Ukrainian Bar Association Denys Bugay.
The trainers of the module were Tetyana Troshchinska, Larysa Denysenko and Yaroslava Yurchyshyn. Andriy Kostin and Yulia Lisova joiined the experts of the Program.
The topics of the three-day training covered the following issues:
- Communication and development of media partnership. Logic and needs of the media;
- Journalist’s ethics and legal ethics;
- Toxic lexicon in legal communication. The balance between professional vocabulary and accessibility;
- Identification of a lawyer with a client and public perception: communication strategies in resonance affairs;
- Interview and commentary for the media;
- Best practices of building advocacy campaigns.
The opinions expressed in this article are the author’s own and do not reflect the view of the “Tomorrow’s Lawyer” Program, the Ukrainian Bar Association, the Bar Association of Legal Aid Providers, the Quality and Accessible Legal Aid in Ukraine Project, the Canadian Bureau for International Education, or the Government of Canada and the Law Enforcement Section of the United States Embassy in Ukraine.
“Tomorrow’s Lawyer” is a powerful network of lawyers uniting opinion leaders in the legal profession, who provide legal assistance in accordance with the highest ethical standards, act as agents of change in society and leaders in the professional community.
The Program was developed during 2016-2017 with the support of The Quality and Accessible Legal Aid Project with an expert contribution from the Canadian Bar Association. In 2018, the “Tomorrow’s Lawyer” Program is being implemented by the Ukrainian Bar Association and the Bar Association of Legal Aid Providers, with the support of the United States Embassy and The Quality and Accessible Legal Aid in Ukraine Project funded by the Government of Canada and implemented by the Canadian Bureau for International Education (CBIE).